David Gyngell Goes Game Show Crazy For Nine…
The new incoming CEO of the Nine Network David Gyngell has gone on a major shopping spree, buying up big on game shows for Channel Nine’s 2008 line-up. According to the Herald Sun (Friday October 12, 2007) Gyngell is currently in Cannes for the annual MIPCOM television programmers trade market, and spending his time there in style aboard James Packers luxury 
liner Arctic P, for the week-long event.
It is said that representatives of the Seven and Ten Networks are on the look out for lighter entertainment shows, Gyngell is hoping that giving away a lot of cash is going to lure viewers back from the Seven Network.
There are two ways to think about this move and one is to say that gameshows are attracting the big ratings with the success of Seven’s games shows Deal or No Deal, The Rich List and soon to start screening National Bingo Night. With Nine finding success also with there offerings of Temptation, 1 vs 100 and soon on Monday nights with the return of the live 90 minute version of Who Want’s to be a Millionaire?, and not forgetting Ten’s newest hit Are You Smarter Than A 5th Grader?.
The other way to look at this is GAME SHOW OVERKILL, will this work out for Nine or will viewers simply switch off becoming sick of the constant game show. However their is no denying Australian’s love game shows, just look at the viewing figures, but when is enough in fact enough?
On anther point, does anyone remember Nine spruiking a game show at the start of the year called Show Me The Money, we haven’t hear anything about that one since…
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(Source: Herald Sun, October 12 2007, Page 31)
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Randwick Geoff | Oct 12, 2007 | Reply
Game shows are for the terminally stupid, and are a cheap nasty way of disguising the Free-to-air television industry’s shoddy content as entertainment. It is one step above reality shows, and we are all seeing what is happening with reality television.
When are the so called executives going to realise that consumers will turn off, which is exactly what they have been doing for a number of years. They are going to turn off even more in droves.