Comments on: When Advertising Becomes Intrusive… Well Even More Than Usual… http://whatsonthetube.net/2008/01/29/when-advertising-becomes-intrusive-well-even-more-than-usual/ Australian television news and reviews on everything concerning Australian free-to-air TV. All the information you need on being in the audience of a show or being a contestant of a show as well as videos from all of the five main networks. What's On The Tube is your one stop shop for everything Australian TV! Tue, 06 Jan 2009 01:17:15 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Mark33 http://whatsonthetube.net/2008/01/29/when-advertising-becomes-intrusive-well-even-more-than-usual/comment-page-1/#comment-566 Mark33 Sun, 03 Feb 2008 13:42:12 +0000 http://whatsonthetube.net/?p=962#comment-566 Easily one of the worst and most distracting ad placements in recent TV memory, along with banner ads along the bottom, squashed credits (complete with voiceovers). The new age of digital TV is off to a bad bad start. Easily one of the worst and most distracting ad placements in recent TV memory, along with banner ads along the bottom, squashed credits (complete with voiceovers). The new age of digital TV is off to a bad bad start.

]]> By: Blake http://whatsonthetube.net/2008/01/29/when-advertising-becomes-intrusive-well-even-more-than-usual/comment-page-1/#comment-558 Blake Sun, 03 Feb 2008 05:11:57 +0000 http://whatsonthetube.net/?p=962#comment-558 The reason they put it in the 4:3 safe area is because many people (even with digital) only have 4:3 TV's, meaning, if it was in the 16:9 safe area, it would be cut off. The reason the watermark is in the 16:9 safe area on HD channels is because 99% of people watching the HD channels have 16:9 TV's, so they will all be able to see it. The reason they put it in the 4:3 safe area is because many people (even with digital) only have 4:3 TV’s, meaning, if it was in the 16:9 safe area, it would be cut off. The reason the watermark is in the 16:9 safe area on HD channels is because 99% of people watching the HD channels have 16:9 TV’s, so they will all be able to see it.

]]> By: Chris http://whatsonthetube.net/2008/01/29/when-advertising-becomes-intrusive-well-even-more-than-usual/comment-page-1/#comment-450 Chris Tue, 29 Jan 2008 22:26:58 +0000 http://whatsonthetube.net/?p=962#comment-450 The important difference is that on American TV (and even NZ widescreen tv for that matter) this advertising is in the 16x9 safe area when it's on digital whereas Australian networks have putting it in the 12x9 (or 4:3) safe area (ie the middle of the screen instead of off to the side) where it is even more intrusive. I have noticed ten HD and 7 HD put their logos in the 16x9 safe area from time to time so maybe it's just a matter of time before they get their act together. The important difference is that on American TV (and even NZ widescreen tv for that matter) this advertising is in the 16×9 safe area when it’s on digital whereas Australian networks have putting it in the 12×9 (or 4:3) safe area (ie the middle of the screen instead of off to the side) where it is even more intrusive. I have noticed ten HD and 7 HD put their logos in the 16×9 safe area from time to time so maybe it’s just a matter of time before they get their act together.

]]> By: Jeff http://whatsonthetube.net/2008/01/29/when-advertising-becomes-intrusive-well-even-more-than-usual/comment-page-1/#comment-449 Jeff Tue, 29 Jan 2008 03:54:31 +0000 http://whatsonthetube.net/?p=962#comment-449 Total disgrace - Channel 9 should be ashamed of themselves. Total disgrace - Channel 9 should be ashamed of themselves.

]]> By: Pete http://whatsonthetube.net/2008/01/29/when-advertising-becomes-intrusive-well-even-more-than-usual/comment-page-1/#comment-448 Pete Tue, 29 Jan 2008 03:29:30 +0000 http://whatsonthetube.net/?p=962#comment-448 1 vote for "bothers me". a lot. watermarks that keep getting bigger, animations, squishing credits to the side to show a promo... etc etc ... drives me crazy my theory is the only way they keep doing this is that its actually quite difficult to get feedback to the right person. if there was a big red FEEDBACK button on every australian TV i think they'd feel some heat. without it, they just keep take-take-taking like the site. hope the networks are reading! 1 vote for “bothers me”. a lot.

watermarks that keep getting bigger, animations, squishing credits to the side to show a promo… etc etc … drives me crazy

my theory is the only way they keep doing this is that its actually quite difficult to get feedback to the right person. if there was a big red FEEDBACK button on every australian TV i think they’d feel some heat. without it, they just keep take-take-taking

like the site. hope the networks are reading!

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