Seven’s Breaking News On Interest Rates…
2:30pm eastern daylight time, the Seven Network broke regular programming to give us a live report that the Reserve Bank of Australia had increased interest rates by 0.25%, making the official interest rate 7% the highest in 11 years.
The breaking news was presented by Monique Wright, and it was up to Westpac’s Bill Evans to break the bad news for mortgage payers about the increase.
The founder of Wizard Home Loans Mark Bouris was on hand in the studio to give his take on the increase and offered some advice for mortgage payers.
The for a political perspective it was time for a live cross to Canberra where Mark Riley was waiting to tell us how the government will react to this increase.
Given that most mortgage payers would actually be at work this time of the day, it seemed like a pretty pointless ‘live’ announcement having a special update for it. Surly it could have been in the state by state versions of the news update. Although with the cricket on Nine, Seven might have seen this as a change to make viewers think they are the news leader.
Technorati tags: Seven Network, Channel Seven, Seven News
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jbondm007 | Feb 5, 2008 | Reply
Nine had been announcing all week that they would bring the announcement LIVE also…. any idea if that happened? I was at work
DaNnY bOy | Feb 5, 2008 | Reply
I was kind of hoping so for the benifit of this post, however the cricket was on when I checked and didn’t bother checking again as I assumed Nine wouldn’t break from the cricket. However this is not to say they shortly after had a news break when a break in play occured. So in a nut shell I’m not too sure.