More On The ABC Re-Launch Featuring ABC2…

As revealed earlier today ABC TV re-launched its on air look and changed its name to ABC1 to fall into line with its other digital channel ABC2. As promised, here is a post dedicated to the ABC2 on air look which takes on the same feel as the main ABC1 channel but distinguishes itself by being yellow.

Firstly a look at the ABC2 watermark which still looks just as horrible as the ABC1 version, however because of its yellow texture it doesn’t stand out as much and therefore wont distract from viewing the program.

The program guide for ABC2 is even more less inspiring than that of ABC1, it looks quite amateurish as if it was thrown together at the last minute. The use of boxes to display the content is what makes it look too simple and just plain, boring and unattractive.

Some of the examples of promo’s below include those from Something In The Air, The Bill and MDA.

Below are two of the ident’s/station promos you will find on ABC2, and from the two examples below it is evident that ABC2 is targeted at a more youthful audience.

This new look from the ABC isn’t going to be everyone’s cup of tea and I’m one of those people, however with anything there are going to be people who will like it as evident from some comments on the pervious post. To me it is just too simple, especially the ABC2 look and I was expecting more from the ABC who usually can hold its head high with its presentation.

Technorati tags: Australian Broadcasting Corporation, ABC2

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