The ABC1 & 2 Re-Launch…

Today was the start of the Australian Broadcasting Corporation’s new look for its television stations ABC TV and ABC2. As it was leaked last week we already had a glimpse of the new look re-branding of ABC TV to ABC1 making the channel in line with ABC2 and for a future ABC3 children’s channel.

The re-launch of ABC1 started at midday with ABC2 having to wait a while longer as it was still in ‘ABC Kids Mode’. Our first glimpse of what the new look would compromise of was very brief with a program guide and a small station promo/ident.

Below are two of the ident’s or station promo’s shown on ABC1, with the first one featuring the State Emergency Service, both with video’s below.

ABC1 also has a new watermark for its programming but it appears that the old one will remain in place for news bulletins. The watermark isn’t very transparent and is in colour which sure to raise some eyebrows from viewers, however it must be remembered that the ABC has used a green ABC Kids watermark for quite a number of years.

Below are a selection of promotions shown on ABC1 starting off with Chopper Rescue, The Einstein Factor,

So far the look is very bland and boring, perhaps appealing to the ABC’s demographic, however it is still early days and I will have a post later with more ABC1 and some ABC2 presentation when it starts.

Check out http://www.abc.net.au/tv/newtv/ for a look at the new presentation as well as the ABC2 ident’s yet to air.

Technorati tags: Australian Broadcasting Corporation, ABC1, ABC2

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