How To: Get Insights By Comparing Official And Unofficial Sources

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How To: Get Insights By Comparing Official And Unofficial Sources Video

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How To: Get Insights By Comparing Official And Unofficial Sources Video Transcript

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one of the best things about Zen city is that it shows you the discourse happening on both official and unofficial sources an official source is a source managed by the city government like the city’s official Facebook next-door or Twitter an unofficial source is anything not run by the city like a community Facebook page or new site the Zen city dashboard allows you to focus on either official or unofficial sources use the filters at the top to focus on official sources you can use this filter when you want to specifically monitor or evaluate the city’s communication strategies use the unofficial filter to look at what residents are organically discussing it is also interesting and useful to compare between official and unofficial sources you can use the comparison report in order to do so just click on reports from the menu and click on official versus unofficial sources this will open up a report comparing the two making it easy to see differences in the discourse this enables you to compare the discourse happening on city official channels versus what is being discussed organically among residents this can help you close the gap between the city and its residents by enabling you to see what issues are most important to them versus what the city is promoting on its official channels you will be able to compare the interaction count sentiment breakdown discourse overtime by volume or sentiment the most popular words and trending topics you can also use this comparison just to look at any specific topic by using the filters at the top notice that public safety is being discussed much more in unofficial sources and is more negative than the discourse on public safety from city official sources this can help you close the gap between the information the city is putting out versus what is trending among residents this is how you can look at official and unofficial sources separately or compared to one another to gain insights and close the communication gap between the city and its residents

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