How To Sell On Amazon Australia 2019 (Complete Guide)

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How To Sell On Amazon Australia 2019 (Complete Guide) Video

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How To Sell On Amazon Australia 2019 (Complete Guide) Video Transcript

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till here is already selling on Amazon Australia one two three okay just two of you okay so I got Lani what about eBay who’s selling on eBay are already lots of people okay so for the two people here that’s selling on Amazon can I ask what ratio you’re getting out of your eBay versus Amazon five percent maybe that’s Amazon okay cool and Jen altercation at the start and they actually stuffed up when we were allowed to go on so we kept bugging them and bugging them they said no no you just stop ready yet and then a couple of months later they said are there was actually a system fault so put a sprite and a fairy on the eight ball right one yes still very dumb less than them eBay like okay alright so that’s general that consensus okay so that’s on Monday night at this same presentation in Sydney last night Adelaide and tonight so and that’s the general consensus is most people getting round the five they’re kind of maximum hearing is like fifteen percent so just to give everyone some ideas oh it’s been a bit of a slow uptake of Amazon into Australia because a lot of it went there originally and a lot of sellers on it this sells got excited more than the buyers because it was the next shiny new object so I thought of people that are this is going to be awesome but it’s been a bit slow for the public to uptake on Amazon but you know and don’t give up on it it’s Amazon is a Goliath as we’ll get into tonight so for those people who are new to haven’t been on these events before welcome it’s great to see some new faces here we do run these events we try to run them every not only round of every eight weeks some six weeks we just kind of vary depends on what’s on so it’s what we’re all about here is um sorry to get back like it says here sharing networking learning community so we share ideas we share concepts methodologies I do believe in the law of abundance where we can share ideas and concepts and methodologies we don’t necessarily share our top-selling items and our suppliers but we share methodologies there’s plenty to go around so tonight is all about how to sell on Amazon Australia now tonight we go we’ve got a reasonably small group tonight so we’re going to do interactive so if you’ve got guys got questions please ask and if you can experienced people in the room for anyone can help anyone else please take a little bit of time to help the newbies because we were all newbies at one stage okay so our vision our purpose of the group is like it says here to help more people build automated online businesses using the Internet and you know the internet now has been around for nearly 25 years and it’s completely been a complete game-changer so we’re not trapped down to what you know the old days have been Western society of you know going to university getting a job and working for someone else the rest of your life and playing balls and die we don’t have to do that anymore so if you are a full-time seller please take a little time out we do networking at the end of these events if people ask you questions please take a little time to help me up so what is Amazon Amazon like eBay is this it’s a source of continuous abundant traffic just like eBay so compared to conventional advertising marketing where you buy traffic so you know let’s see on the online world Google looking buy pay-per-click traffic on Google or banner ads or whatever you can also do with Facebook with eBay Amazon it’s a source of abundant traffic your list an item you can get abundant amount of people to look at your listing our job as an eBay online sellers is simply this just like every other business identify and fulfill market needs it’s that simple identify and fullfill market needs so I’m going to talk a lot tonight about whether you can either be a product tester or you can supply proven items I’m a huge fan of proven items these days we do a lot of product testing now in do one in twenty is it as a tester the other nine – every out of every twenty items will have one untested item the other 19 are all proven items if you’re starting off I recommend you only do proven items so and of course the gents want a small online business and a large one is simply you know how many products have you got you know shown this slide many times before it’s every product every leaf is a product the mall and the every product cause we sell brand new stuff sells over and over and over again the more products the bigger business another one look at of course is many streams make a river so that same difference you know a five-digit business a six-digit business for seven or an eight digit businesses how many products have you got that a continuous is selling over and over again so Who am I for those who don’t know who I am or don’t know my story I started back in the late 90s selling online in the elite in 2003 I got divorced and I was a single father and I came from a place of desperation where do you want to go get a job because I’ve only had one job in my life I didn’t like it so do you want to get another one so I was in a single father to say so I started selling on eBay I went full-time in 2005 and I just focused on building a business and out of the blue in 2010 I got a call from our eBay rep saying that we lean dollar sellers and what I do a talk for the professional eBay sales Association in Melbourne which I did in 2010 then in just after not long after that I started selling on Amazon and again just focused on that as well as eBay then in 2015 Amazon called me up and said hey we think about opening in Australia would you do a roadshow around Australia with us and we did and then six months later they announced they were opening in Australia was anyone in the room go to that Roadshow Jamie oh good I won’t person I think you wanted with this so that was a while by so and then so these days I got remarried of course and then now we run the whole operation from a farm four hours out of senior so now we have no stock no inventory no staff and the print on our property at all everything’s run virtual but everything else like drop shipping centers all virtual inventory and I’ll talk about that tonight okay so tonight game interactive so you got any questions or comments please please please I ask that’s what I’m here for and we’re all here is a group rule it’s this is all our own group guys so we can just share ideas and concepts we’re all here to help each other during the Jojo and so if it starts getting too many questions then I’ll let Nora know and multiple Kim’s the Yanbu and what we’re it still in time just sing out okay so if I use any words tonight that’s um you’re not used to please tell me you know we can all get caught up with what we call the curse of knowledge where we use words that no one’s used to when you do anything long enough you use words with you don’t forget that the average person doesn’t know that about and you know world can be all guilty of that so if please if I use any words you understand just ask me so Amazon an impressive long-term growth what just keeps growing bigger and bigger and bigger continuously and we all know it’s huge in place like America Germany etc and I can do some more stats in a second this is the latest slot I can get which is a little bit old now so it’s this would have changed a little bit but gives you a bit of an idea of course us being the biggest we’re down here and I’m sure China’s rapidly moving up as well yeah yes no I’ll get into met our Amazon Prime Minister in a second no it’s definitely not mandatory it almost seems like it is but I’ll get to that all right so how to sell Amazon Australia obviously the first thing you need on Amazon Australia is a product just like every business there’s a lot of people out there trying to find a business we’d have to sell a product or a service but I’m not yet I’m not aware of one on the whole planet every single business we could you sell a product or you sell a service unless someone can correct me on that I haven’t yet then you ask yourself do you want to sell proven or unproven products and you know you know what what have you got now do you have any products you can sell already on eBay or did you have access to a bricks and mortar store just think about your assets of what you’ve got available to you you can also import items you can purchase locally wholesale which I’ll talk about tonight you can also drop ship products I’m going to talk more about dropshipping shortly so I’m going to first that go through a few industry names because a lot of people don’t know these names look a lot of beginners in the room the first one is FBA which is abandoned around a lot FBI stands for fulfillment by Amazon in other words there’s two ways of doing it if you sell this item yourself you can ship it that’s called fbm fulfilment by merchant or if you send it to one of the Amazon warehouses like over 400 these warehouses around the world they will ship it all out for you now the amazon’s got one of these FBA houses in Dandenong in victoria then we also got another one in more Bank and Sydney that’s a second one development Australia but that’s over 400 of these warehouses around the world so basically you send your goods to them they hold them they pick it they pack and they ship direct to your customer it’s everyone clear on that that’s what FBA is fulfillment by Amazon now Amazon yep $49 per month plus GST pluses other cost yet so I’m gonna give you some more links shortly about FBA so now I’m gonna talk a lot and the lady at the back mention this Amazon Prime Amazon Prime is is huge so if you’re just if you’re a buyer and let’s say you’re us but surveil burn destroy as well but if you’re in the u.s. you can join Amazon Prime and then you get guaranteed delivery in 48 hours in most parts of the USA in some parts much faster this this laser pointer I was in New York a couple years ago and I didn’t have a laser pointer so I logged on to Amazon Prime Simon Amazon Prime USA member and I this arrived at my hotel room at 11 o’clock so I order at 9 arrived at 11 that’s one of the features of Amazon Prime other features are you also get access to many jam like TV stations Showtime the Amazon only shows like the Grand Tour which is like the new latest version of top gear that they own radio stations TV stations a whole gamut of things a music channel like iTunes etc that if you’re an Amazon Prime member so Amazon Prime membership just keeps going up and up and up and up as you can see the number of millions of people that are members of Amazon Prime is huge and that’s what they’re doing in Australia now as well this is why eBay has eBay Plus to compete with Amazon Prime but that’s another story so you can always have a look if you look at any product in Amazon like this particular product you can see here how many other sellers have got Amazon Prime now Amazon guarantees that speed because it only guarantees it if a item is set for Amazon Prime and to do that it has to be sent to the Namor’s own warehouse so if you want to sell these and you want to appear to Amazon Prime you must send it to an Amazon warehouse now this gives us terrific opportunities because we’re going to look at products who are not sent to the warehouse and if you send them to the warehouse you’re going to go above your competitors when everything else is equal because Amazon will show people list encoder listings when all things that else is equal price etc so this gives us huge opportunities so this particular item there’s three items of this particular item in Amazon Prime okay so you can find out how many items are in any category in Prime or in that were at the warehouse and how me or not and the way you do this is simply this I’ve gone to this category here on Amazon I’ve gone to toys games hobbies remote app control toys drones and multirotors then I have not ticked the Prime button but I put in here a little trick we can put miners and some rubbish and if you do that it will show you how many items are in a category I forgot the next slide will make more sense so now I’ll click the Prime button and now it tells me there’s 400 results in the drones and multi roads if I go back to the previous slide there was 4,000 so what that says there was 400 in prime 3600 or not so it’s just in that category you got 3600 opportunities to send items to add to the FBA warehouse so everyone clear on that so this little trick I’m going to talk about with this more tonight but that little trick there makes a huge difference because you get to the LC having you in the category okay so buyers prefer to purchase from FBA sellers cause they get things fast like the other typical everybody can take six months to decide they want something but when they want it they want it yesterday and it Amazon noisiest and this is why Amazon pushes so hard for fast deliveries this is why Amazon’s pushing for drone deliveries where they want to get things delivered by drones yep well estrella is a whole different kettle of fish because we’re a massive country so it’s that there’s all the logistics of Australia which is still creating you know they can’t do it as far as well yeah your face should be a very small percentage of you of your profit you know still should be a very small percentage of profit yeah the FBI yeah it is they use that it depends on your location of what they use they select what careers they want to use based on your location so there’s no fixed same with if FBI around the world there’s no they’ll use to arrange for that delivery sort or online shopping I think or so their voice is the most convenient but also to use force yeah yeah that’s why I’m asking there’s no said that it’s that that’s their discretion of what they use based on your postcode your delivery postcode all right so buyers prefer to purchase from your FBA sellers because of the guarantee of the speed so Amazon shows FBI arms higher in the search results and if you can find any item it’s got no other FBA sellers it rocks or very few because you always you got yourself an opportunity and there’s tons of items there that it’s not in a warehouse so if Amazon FBI fulfill my Amazon they do your warehousing they do your shipping they fulfil your Amazon orders all say they can fulfill your website order so you can log on to Amazon seller central and have the items shipped direct from the warehouse direct to your customers now a lot of people over the world do the same they use Amazon warehouses to supply the rebei orders but in the April spring seller release eBay specifically said no in Australia so if you do it you know you’ve been told not to do it so you’re pushing your luck and that was in the April spring cellar release they’ll also manage your customer service and returns for you as well they can also log on and have the Amazon Amazon ship your arms straight back to you as well if you want to like you want to have say if you’ve got a whole stack of items come from China they unpack it all for you and you want to get one sample the photograph they can just shoot one to you to your place yep no nope one item Abbas on Prime estimated so as you can see here Prime members spend more money then non Prime members so you’ll see here tonight I’m flicking between Australia slides and and US laws if I can’t get enough data I’m going back to the US slides and will almost certainly follow suit this lack of data is a problem because and that’s why a lot of as I’ll show you tonight a lot of the main software companies like jungle scatters I get to tonight don’t open in Australia because they just said there’s not enough data and this is the problem while I’m going back for some of these slides so they’ll pick a package cheap customers and they’ve got over 400 these FBI warehouses around the world now just on that as well with Amazon Australia you can get send some products and they’ll just and they sell like hotcakes so don’t think it’s just like you know it’s an it’s just an abyss out it’s not it’s you can’t the some products out there that are selling really well on Amazon and the good thing about getting in there early is that you get reviews and and once you’ve got a lot of reviews it’s very hard for someone else to get up underneath in pipian on the top of the pedestal so it is advantages but if you’ve got products and have you sign em eBay then just list the same items on Amazon and if on your website as well so now they want to talk about tonight what is private labeling because a lot of people aren’t aware of it private labeling simply when you put your logo on a product and as many ways of doing this you can choose existing products they’re selling well if you’re a drop shipper you can put on your dropship items so this point here this bomb is owned by comfortable edison’s which is owned by a guy called Steve Mills Australian company and this is his his name that he’s using and that that name whatever name you choose for private labeling must give the feeling of quality and Trust you’re always going to surveyed not give you a couple sorts we get that done tonight okay so burnings of course I’ve got the zero range which is they’re prone private label you can private like your tops alone drops your bottoms or import products or label existing products done that the branding that must be high-quality you must get a high quality it doesn’t cost much money these days to get it done high quality and you can get a really flash brand logo down for this one hundred bucks just needs to give the feeling quality and trust now a couple of places to get it done squad help you can have competitions and they can compete and to find the best one that everyone come up with the same with 99 designs now these slides start will be available so you don’t have to write everything down you can give you a link you can download the slides so these two sites we’ve used them many times for names logos brand names all the rest of it and they work very well and also if you as a free service called word ID where you can type in a name and or come I can give a lot of suggestions for other words it’s a free tool which is works very well so for those who don’t know what drop shipping is drop shipping is basically when you list an item on ebay amazon on your own website that you don’t have in your possession then when it sells you get paid and then when you get paid you then log on to the supplier and put the details in there pay for it and then the supply ships direct to your customer so drop shipping is cashflow positive because you don’t pre-purchase upfront inventory unlike importing where you have to pre purchase inventory upfront so drop shipping you get paid first and then order the product after you’re paid so cat so it’s a cash flow positive strategy you don’t need to keep stock on hand you don’t pre-purchase any upfront inventory you don’t ship the products you don’t ever to see the product you don’t ever touch it you don’t wrap it you don’t drive to the post office you do know that your suppliers do all that hard Yakka for you you just transfer the orders and the supply ships the order direct so it’s an industry it’s called virtual inventory a lot of not just online businesses but bricks and mortar stores again be online the drop shipping methodology closes like the iconic etc because it just means that I have to have more warehouses that I get staff that I have all after outlay all this cash upfront to buy stock so I’m not going to go right to drop soon tonight cuz I’ve done this before if they’re if you wanna know more about it there is a link there you can and that will teach you about how to find suppliers etc it doesn’t because prime is FBA so you have to send your goods to the warehouse so you’ve got to buy the products upfront so drop shipping is and problems two different things in prime prime is you got to buy the stock send the stock so the way dropshipping works you choose a product you

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